{"id":37235,"date":"2026-10-26T11:18:18","date_gmt":"2026-10-26T10:18:18","guid":{"rendered":"https:\/\/www.azzurrodigitale.com\/betting-on-startups-to-innovate-industry-the-fidia-farmaceutici-case\/"},"modified":"2026-10-26T12:21:03","modified_gmt":"2026-10-26T11:21:03","slug":"fidia-farmaceutici-open-innovation","status":"publish","type":"post","link":"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/","title":{"rendered":"Betting on startups to innovate industry: the Fidia Farmaceutici case"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21bdff;color:#21bdff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21bdff;color:#21bdff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#The_temptation_of_%E2%80%9Cplaying_it_safe%E2%80%9D_vs_the_value_of_calculated_risk\" >The temptation of &#8220;playing it safe&#8221; vs the value of calculated risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#Simplify_and_streamline_AI_at_the_service_of_business_agility\" >Simplify and streamline: AI at the service of business agility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#Not_a_%E2%80%9Cdisposable%E2%80%9D_test_but_a_strategic_partnership\" >Not a \u201cdisposable\u201d test, but a strategic partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#From_recruiting_to_people_growth_the_tangible_value\" >From recruiting to people growth: the tangible value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#A_call_to_responsibility_for_the_industrial_ecosystem\" >A call to responsibility for the industrial ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.azzurrodigitale.com\/en\/fidia-farmaceutici-open-innovation\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><em>How can a large industrial company bring AI into its processes without stalling at the pilot stage? In this factoryvoice article we tell the story of Fidia Farmaceutici, which chose Skillvue, a Milan-based startup specialising in AI-powered skills assessment, signing a three-year partnership. Gianluca Magnani, Global P&amp;C Officer at Fidia, explains the method and the results: around 400 people assessed in one month, screening times cut from weeks to a few days, and an approach that starts from people development, not just recruitment.  <\/em><\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Negli ambienti industriali e corporate, il concetto di <em>Open Innovation<\/em> viene spesso citato nei report annuali o confinato in progetti pilota estemporanei, pensati pi\u00f9 per fare marketing che per trasformare concretamente i processi. Ma cosa succede quando un\u2019azienda farmaceutica globale decide di investire davvero su una startup ad alto potenziale, scegliendo un orizzonte temporale triennale e <a href=\"https:\/\/www.azzurrodigitale.com\/en\/ai-for-operations\/\">integrando l&#8217;Intelligenza Artificiale nei propri processi chiave<\/a>?<\/p>\n\n<p class=\"wp-block-paragraph\">This is the path taken by <strong><a href=\"https:\/\/www.fidiapharma.com\" target=\"_blank\" rel=\"noreferrer noopener\">Fidia Farmaceutici<\/a><\/strong>, a multinational that chose to team up with an innovative startup specialising in AI-driven skills analysis and screening, signing a three-year collaboration.<\/p>\n\n<p class=\"wp-block-paragraph\">For our <a href=\"https:\/\/www.azzurrodigitale.com\/en\/digital-transformation-pharma-thermo-fisher\/\"><em>factoryvoice<\/em> column<\/a>, we interviewed <strong>Gianluca Magnani<\/strong>, <strong>Global P&amp;C Officer at Fidia<\/strong>, to understand the origins of this choice, the impact of AI on corporate efficiency, and the key role that large industrial companies can and must play in supporting the innovation ecosystem.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1304\" src=\"https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/gianluca-magnani-fidia-farmaceutici-edited.jpg\" alt=\"Portrait of Gianluca Magnani, head of People &amp; Culture at Fidia Farmaceutici\" class=\"wp-image-37232\" style=\"width:450px;height:auto\" srcset=\"https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/gianluca-magnani-fidia-farmaceutici-edited.jpg 1200w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/gianluca-magnani-fidia-farmaceutici-edited-276x300.jpg 276w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/gianluca-magnani-fidia-farmaceutici-edited-942x1024.jpg 942w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/gianluca-magnani-fidia-farmaceutici-edited-768x835.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\"><strong>Gianluca Magnani, Global P&amp;C Officer at Fidia<\/strong><\/figcaption><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_temptation_of_%E2%80%9Cplaying_it_safe%E2%80%9D_vs_the_value_of_calculated_risk\"><\/span>The temptation of &#8220;playing it safe&#8221; vs the value of calculated risk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">When a large company decides to digitalise or innovate a critical process, the most common and reassuring reaction is to turn to <em>big corporates<\/em> or long-standing suppliers with decades of history behind them. Choosing a startup means accepting a degree of uncertainty and risk. Yet it is precisely within that margin that the real drive for innovation lies.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAs a company that innovates, understanding who is driving innovation in the market is part of our DNA. Valuing people\u2019s ideas translates precisely into stimulating innovative capacity. If this is a company value, it\u2019s clear that I also look for it outside. Finding partners who want to innovate together with us is essential.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Skillvue, founded in Milan in 2021, closed a <a href=\"https:\/\/forbes.it\/2025\/05\/05\/la-startup-hr-skillvue-raccoglie-55-milioni-di-euro-per-cambiare-la-valutazione-delle-competenze-con-lintelligenza-artificiale\" target=\"_blank\" rel=\"noreferrer noopener\">\u20ac5.5 million Seed round<\/a> in 2025. According to the <a href=\"https:\/\/aiworld.eu\/story\/skillvue-to-rediscover-the-talent-in-your-company\" target=\"_blank\" rel=\"noreferrer noopener\">HR Innovation Practice Observatory at Politecnico di Milano<\/a>, in 2024 only 35% of Italian companies managed to identify the \u201chidden talents\u201d within their own organisation. <\/p>\n\n<p class=\"wp-block-paragraph\">Fidia and Skillvue \u2013 a Milan-based HR tech startup \u2013 met in a university setting, at the innovation labs of Politecnico di Milano. Beyond the effectiveness of the algorithm, what made the difference was the startup\u2019s methodological rigour in validating the tool and in tackling cognitive <em>biases<\/em> in assessment processes. <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIn recruitment, one of the hardest things is overcoming our own biases. When I asked how they had trained the AI to avoid them, I really liked the answer: we can\u2019t avoid them entirely, but we reduce our own. When we receive the screened applications, the manager won\u2019t know the person\u2019s age, gender or educational qualifications, making the assessment as neutral as possible.\u201d<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplify_and_streamline_AI_at_the_service_of_business_agility\"><\/span>Simplify and streamline: AI at the service of business agility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In today\u2019s industrial landscape, Artificial Intelligence has become an <strong>indispensable tool for simplifying work and compressing timelines<\/strong>, turning repetitive or highly complex activities into smooth, effective processes.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"1202\" src=\"https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici.jpg\" alt=\"Operator in lab coat and cap working on a steel reactor at the Fidia Farmaceutici production plant\" class=\"wp-image-37227\" srcset=\"https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici.jpg 1800w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici-300x200.jpg 300w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici-1024x684.jpg 1024w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici-768x513.jpg 768w, https:\/\/www.azzurrodigitale.com\/wp-content\/uploads\/2026\/10\/produzione-fidia-farmaceutici-1536x1026.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In Fidia\u2019s case, adopting AI made it possible to drastically cut execution times, enabling a level of data analysis that would otherwise have been out of reach:<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWhen you run a traditional screening across a complex population, a whole year has already gone by between the start and the end of the assessment. But at today\u2019s pace, that assessment is already out of date. If you consider that with AI we assessed around 400 people in just one month, how could you ever achieve that with any other tool?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s not just about speeding up analysis, but about generating a real <strong>economic and organisational impact on processes<\/strong>:<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIf I compress the screening phase from two or three weeks to three or four days, that means saving thousands of euros and getting people into the field faster. On top of that, we don\u2019t bear the inefficiency cost of positions left vacant for a long time. AI lets us make the most of an incredible wealth of data that we already have in the company but often don\u2019t know how to use well.\u201d<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_a_%E2%80%9Cdisposable%E2%80%9D_test_but_a_strategic_partnership\"><\/span>Not a \u201cdisposable\u201d test, but a strategic partnership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Many startups suffer from <em>Proof of Concept (PoC)<\/em> syndrome: one-off pilot projects that end up going nowhere. Fidia\u2019s choice stands out precisely for its time horizon: <strong>a 3-year contract<\/strong> that turns a supplier relationship into a true collaboration between peers. Fidia acts as a \u201ctraining ground\u201d and real-world lab, making the complexity of its business processes available to refine and scale the solution.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cRather than \u2018adopting a startup\u2019, it\u2019s about working together as co-protagonists of innovation. I\u2019d like to develop this partnership using our company as a live test bed, with an <em>agile<\/em> approach: there\u2019s an idea, we try a small development; if it works, we build on it and scale it up.\u201d <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_recruiting_to_people_growth_the_tangible_value\"><\/span>From recruiting to people growth: the tangible value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The pilot project started with a highly relevant scope for the pharma sector: <em>Medical Representatives<\/em> and <em>Account Managers<\/em>, who make up around a third of the company\u2019s workforce.<\/p>\n\n<p class=\"wp-block-paragraph\">Rather than limiting the use of AI to screening during recruitment, Fidia turned the perspective around, starting from the <strong>development and mapping of internal skills<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Unlocking hidden potential:<\/strong> The AI analysis made it possible to identify untapped aptitudes. \u201cMaybe someone isn\u2019t at their best in sales, but it turns out they have fantastic potential for marketing. If you don\u2019t know that, you miss out on an incredible pipeline.\u201d <\/li>\n\n\n\n<li><strong>Fighting obsolescence and social responsibility:<\/strong> AI helps understand how roles will evolve over the next 2\u20133 years. \u201cWe need to put people in a position to always be \u2018employable\u2019. Preventing them from doing only repetitive, low-value tasks that make them obsolete: that is true corporate social responsibility.\u201d <\/li>\n\n\n\n<li><strong>Onboarding and tailored development paths:<\/strong> The metrics obtained are reused in recruiting. \u201cWhen a person joins, they already have a development plan ready to work on together with their manager. Especially for younger generations, being able to say straight away \u2018here\u2019s what we\u2019ll do for your growth\u2019 makes a huge difference.\u201d <\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_call_to_responsibility_for_the_industrial_ecosystem\"><\/span>A call to responsibility for the industrial ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">L&#8217;esperienza di Fidia dimostra che la digitalizzazione e <a href=\"https:\/\/www.azzurrodigitale.com\/en\/artificial-intelligence-in-manufacturing-a-practical-guide-for-companies\/\">l&#8217;adozione dell&#8217;Intelligenza Artificiale<\/a> non servono a sostituire il fattore umano, ma a <strong>liberarlo dalle attivit\u00e0 farraginose per concentrarlo sul valore strategico e sulla crescita<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, bringing in high-potential startups allows established companies to stay agile and keep pace with the times. Startups bring technological freshness and speed of vision; established companies offer complexity, scale and economic sustainability. <\/p>\n\n<p class=\"wp-block-paragraph\">Scommettere sulle startup del territorio e adottare strumenti AI per semplificare i processi industriali non \u00e8 una scelta di facciata, ma <strong>una decisione strategica di sopravvivenza, competitivit\u00e0 ed efficienza per l&#8217;intero ecosistema<\/strong>. Il progetto con Skillvue \u00e8 stato <a href=\"https:\/\/www.azzurrodigitale.com\/come-cambia-il-ruolo-del-responsabile-hr-nella-digital-transformation\/\">il primo passo per Fidia in ambito HR<\/a>, ma la strada per un\u2019Open Innovation concreta e guidata dai dati \u00e8 ormai tracciata.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><strong>Frequently Asked Questions (FAQ)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>What is Open Innovation?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It is a model in which a company innovates by collaborating with external players such as startups, universities and research centres, rather than relying solely on in-house R&amp;D. It works when the collaboration becomes part of processes and has a medium-term horizon, like the three-year partnership between Fidia and Skillvue. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How is AI used in recruitment?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">AI analyses applications and conducts asynchronous interviews to assess skills and motivation against structured criteria. This cuts screening times and makes it possible to compare large volumes of profiles consistently, leaving the final decision to the manager. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Can AI eliminate bias in recruiting?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Not entirely, but it can reduce it \u2013 for example, by hiding age, gender and educational qualifications from the manager in the first stage of assessment. Model validation and human oversight remain essential.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Does the AI Act apply to AI used in HR?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">S\u00ec. Il <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Regolamento UE 2024\/1689<\/a> <a href=\"https:\/\/www.azzurrodigitale.com\/en\/ai-act-a-guide-for-a-safe-factory-towards-august-2026\/\">classifica ad alto rischio i sistemi di AI<\/a> usati per selezione, valutazione e gestione del personale. Questi sistemi sono quindi soggetti a requisiti specifici di trasparenza, qualit\u00e0 dei dati e controllo umano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fidia Farmaceutici chose the AI startup Skillvue with a three-year contract. Gianluca Magnani explains how 400 people were assessed in one month and why Open Innovation is not marketing. <\/p>\n","protected":false},"author":2,"featured_media":37240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,162],"tags":[],"class_list":["post-37235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation-en","category-people-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Open Innovation and AI: the Fidia Farmaceutici Case - AzzurroDigitale<\/title>\n<meta name=\"description\" content=\"Open Innovation in practice: Fidia Farmaceutici chose AI startup Skillvue and assessed 400 people in one month. 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